DEV1CE In Historic Move To NiP
April 23, 2021
From the fringes of sports culture to sold-out stadiums and viewerships to rival the Superbowl. The billion-dollar industry of esports has established itself as the next frontier of global sports entertainment. As esports organisations continue to acquire global fandoms to rival traditional sports teams; individual talents are rising above the ranks, smashing stereotypes and raising the profile of the sport.
Nicolai ‘DEV1CE’ Reedtz. is regarded as the greatest ‘Counter-Strike: Global Offensive’ player of all time. The decorated esports icon joins legendary Swedish organisation, Ninjas in Pyjamas (NiP on a three-year contract co-negotiated by Unsigned Group, now positioning him as the most valuable player in esports history.
Famed for revolutionising the industry’s approach to health, wellbeing and team psychology, the 25-year-old Danish Sniper has dominated the scene for the past six years. As the star-player of the record-breaking Astralis team, DEV1CE won four major tournaments; earned an unparalleled six consecutive top-five placements and broke the record for most tournament MVPs in a single year. DEV1CE’s focus is to continue building his legacy and maintain a standard of excellence and longevity never before seen in esports. With NiP, DEV1CE aims to reclaim the team’s former glory, while setting a new standard for professional players, his team and the industry as a whole.
Commenting on his landmark transfer, DEV1CE said:
“Everyone who has followed me through my career knows that I’ve experienced it all, from choking to winning. The way NIP prioritise player health to reach greatness resonated with me and played a huge factor in my decision. To join one of the most successful organisations, where many legends have played inspires me. I’m confident that together we write an incredible new chapter in NIP’s history.”
Jonas Gundersen, COO of Ninjas in Pyjamas, said:
“We set out on a venture to rekindle the magic that NIP stands for and in this day and age, that means transforming into a modern esports performance unit that can set new standards. Attracting the best talent in the game is at the core of that and DEV1CE is one of the very best in the world. We’re here to stay and we are here to win championships. The hard work to fill the ambitions we have has only just begun. We are here to win championships. The hard work to fill the ambitions we have has only just begun.”