Helena Shoots With Mercedez Benz
September 8, 2020
Mercedes-Benz partners up with supermodel Helena Christensen to show the responsible side of luxury. The new team tries to raise awareness around the importance of wearing a mask that covers the mouth and nose. It is part of the fight against the spread of the COVID-19 pandemic.
Helena Christensen shows up in photos against Copenhagen’s landmarks, wearing the creations of five Danish designers. Therefore, the outfits also incorporate masks.
“I am honored to work with Mercedes-Benz to raise awareness for such an important issue. We have a responsibility as individuals and to others to wear a mask to minimize risks at this time”, the legendary Danish supermodel stated.
With three decades on the catwalk, Helena Christensen proves that masks can play the part of a fashionable accessory, looking creative and unique.
Mercedes-Benz first teamed up with Copenhagen Fashion Week back in 2009. On the 10th of August 2020, Mercedes-Benz co-hosted the opening reception of fashion brand GANNI’s 202020 exhibition.