State of Survival ✖️ The Walking Dead
May 19, 2021
Unsigned brings together the most-watched scripted show on (US) cable television and one of the world’s biggest strategy mobile games.
In this unique IP integration The Walking Dead, AMC’s multi-award-winning and highest-grossing show, inhabits the world of State of Survival – a game that surpassed 60 million downloads within its first year alone.
Norman Reedus appears in this TV/online commercial as his lead character Daryl Dixon, who is also expertly modelled in-game, to become a playable character, by world-leading games studio FunPlus.
From creative conception to the procurement of superstar talent, we’re so pleased to be responsible for bringing together these two powerhouses in gaming and entertainment.
