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Unsigned was approached by global grooming giants; Braun to procure talent and produce the pre-Christmas PR campaign for their latest men’s razor series’.
Having conducted a study into male grooming habits with renowned insights company LS:N Global, the brand identified four typologies to target through a series of still and moving images. Our brief was to create a bold, sophisticated and masculine campaign that captured the essence of each male tribe identified.
Procuring Helena Christensen as the photographer, we managed the creative process in its entirety, from casting models, sourcing locations and props, to video and post-production. The outcome: a clear, crisp and premium PR-worthy campaign that championed modern male-attitudes.