The Global Fund
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Attracting a new audience and network into The Global Fund
Unsigned were briefed to create an event to increase awareness within the fashion industry on the charity’s work in HIV, Tuberculosis and Malaria. Our solution? To create a high profile event designed to inspire and educate industry influencers and harness the power of celebrity to ignite public interest.
Formulated around an evening during London Fashion Week created to celebrate, highlight and support the work of The Global Fund through a partnership with The British Fashion Council and (RED), We utilised our access network to secure the first-ever public event at Number One London – the spectacular home of the Earl and Countess of Mornington. The evening, hosted by US Vogue editor-in-chief Anna Wintour, featured speeches by Mark Dybul (Head of The Global Fund), Natalie Massenent (Founder of Net-a-porter) and Arthur Wellesley (The Earl of Mornington), raising the importance of the work undertaken by The Global Fund, the impact that they have had on the lives of millions and the challenges that they continue to face.