Gorillaz X Powered by Anker

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Brief:

Create a long term collaboration, to launch pre Xmas 2021 that           will drive interest in and raise awareness of Anker as a brand with resonance in music and technology.

Approach:

To devise an authentic partnership between the World’s leading virtual band Gorillaz and online event broadcaster, Live Now by headline sponsoring a truly global first, series of concerts.

Activation:

Over three days in three timezones, Gorillaz performed live with multi award winning artists, from Elton John to Double drummers, six backing singers, Robert Smith, Peter Hook and Slowthai guesting… Damon Albarn played master of ceremonies.

- More info

Brief:

Create a long term collaboration, to launch pre Xmas 2021 that           will drive interest in and raise awareness of Anker as a brand with resonance in music and technology.

Approach:

To devise an authentic partnership between the World’s leading virtual band Gorillaz and online event broadcaster, Live Now by headline sponsoring a truly global first, series of concerts.

Activation:

Over three days in three timezones, Gorillaz performed live with multi award winning artists, from Elton John to Double drummers, six backing singers, Robert Smith, Peter Hook and Slowthai guesting… Damon Albarn played master of ceremonies.