Meitu: MakeUpPlus

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The Brief:
Act as a European office (CEO) for the World’s biggest beauty software business; we were asked to increase the western European customer base and on-board Western talent and users.

 

Our Approach:
To create partnerships with a highly targeted group of beauty influencers and global brands; cultivating relationships that would increase brand awareness, reposition Meitu for the European market and reduce scepticism over the Chinese tech industry.

 

Activation:
We created the Ultimate Beauty: A successful marketing activation, the event proved a superb platform to reach new audiences, engage with existing connections, drive social engagement, create new content, and hold positive business development meetings – in addition to affiliating with one of the most celebrated fashion events worldwide, London Fashion Week.’

- More info

The Brief:
Act as a European office (CEO) for the World’s biggest beauty software business; we were asked to increase the western European customer base and on-board Western talent and users.

 

Our Approach:
To create partnerships with a highly targeted group of beauty influencers and global brands; cultivating relationships that would increase brand awareness, reposition Meitu for the European market and reduce scepticism over the Chinese tech industry.

 

Activation:
We created the Ultimate Beauty: A successful marketing activation, the event proved a superb platform to reach new audiences, engage with existing connections, drive social engagement, create new content, and hold positive business development meetings – in addition to affiliating with one of the most celebrated fashion events worldwide, London Fashion Week.’