The Meitu Social House

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The Brief:
To become the European office (acting as the CEO) for the World’s biggest beauty software business; increasing the western European customer base of and on-boarding Western talent and users.

 

Approach:
To create partnerships with a highly targeted group of beauty influencers and global brands; cultivating relationships that would increase brand awareness, reposition Meitu for the European market and reduce scepticism over the Chinese tech industry.

 

Activation:
A series of experiential and retail partnerships with premium beauty/fashion brands, inc. London Fashion Week and Esteé Lauder. Top-tier influencer collaborations to produce beauty filters including Lisa Eldridge and Nikki Tutorials.

- More info

The Brief:
To become the European office (acting as the CEO) for the World’s biggest beauty software business; increasing the western European customer base of and on-boarding Western talent and users.

 

Approach:
To create partnerships with a highly targeted group of beauty influencers and global brands; cultivating relationships that would increase brand awareness, reposition Meitu for the European market and reduce scepticism over the Chinese tech industry.

 

Activation:
A series of experiential and retail partnerships with premium beauty/fashion brands, inc. London Fashion Week and Esteé Lauder. Top-tier influencer collaborations to produce beauty filters including Lisa Eldridge and Nikki Tutorials.

The
Results

new users

27m

trending app-store

10x

filter applications

100m