Murdock x Calm

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Brief – Procure a partnership which will help to drive brand affinity and increase positive sentiment amongst the Murdock London consumer.

 

Approach – Take the Murdock London brand purpose to a deeper level; forming a charitable partnership with men’s mental health charity, CALM – and train the barbering team in Mental Health First Aid enabling them to feel informed when discussing mental health with clients.

- More info

Brief – Procure a partnership which will help to drive brand affinity and increase positive sentiment amongst the Murdock London consumer.

 

Approach – Take the Murdock London brand purpose to a deeper level; forming a charitable partnership with men’s mental health charity, CALM – and train the barbering team in Mental Health First Aid enabling them to feel informed when discussing mental health with clients.