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Murdock X Mini | Goodwood

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Brief – Raise brand awareness and drive customer affinity. Celebrating Murdock London’s British Heritage and building brand equity by leveraging credibility through association.

 

Approach - To produce a partnership with British motoring icon, MINI, for the 2018 ‘Goodwood: Festival of Speed; creating a VIP pop-up shop at the event.

 

Results – Inclusion in MINI’s content creation and an impactful presence at an event that hosts 450,000 guests.

- More info

Brief – Raise brand awareness and drive customer affinity. Celebrating Murdock London’s British Heritage and building brand equity by leveraging credibility through association.

 

Approach - To produce a partnership with British motoring icon, MINI, for the 2018 ‘Goodwood: Festival of Speed; creating a VIP pop-up shop at the event.

 

Results – Inclusion in MINI’s content creation and an impactful presence at an event that hosts 450,000 guests.