Murdock x Mini | Goodwood
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Brief – Raise brand awareness and drive customer affinity. Celebrating Murdock London’s British Heritage and building brand equity by leveraging credibility through association.
Approach – To produce a partnership with British motoring icon, MINI, for the 2018 ‘Goodwood: Festival of Speed; creating a VIP pop-up shop at the event.
Results – Inclusion in MINI’s content creation and an impactful presence at an event that hosts 450,000 guests.