Murdock go Stateside
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The brief:
To elevate the Murdock London brand prior to its product launch across Nordstrom stores in the United State and demonstrate that this is a brand with real pedigree and expertise.
Activation:
Head Barbers from the Murdock London stores would recreate a taste of London quality within the W-hotel a partnership cultivated by Unsigned. Based in the penthouse suite which the Unsigned completely redesigned, the event offered free cuts, beard trims and wet shaves to talent, influencers and journalists and VIP’s with a view of the city and launch party to close.
