New Look Men
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Coinciding with the re-launch of their menswear offering, New Look enlisted Unsigned to launch and manage the ‘New Look Men’ social media channels.
Tasked with building upon brand awareness for the strategic initiative, we created and implemented a social media strategy, content plan, tone of voice and visual language that seamlessly integrated into the label’s wider marketing activity. From concept planning to content creation, copywriting, art direction, casting and production – Unsigned developed all aspects of the launch campaign and utilised our unrivalled network to secure leading models and social media influencers including Sven De Vries, Adam Gallagher ‘I AM GALLA’ and Diego Barrueco.