Primark Man x Kem collaboration

The Brief: To create PR exposure for the Primark Man X Kem collaboration, through interview opportunities and product placement.

Our Approach: To reach out, on a 1-2-1 basis, to the leading fashion editors from a broad array of titles. We placed the campaign story as an early launch exclusive with the UK’s largest Supplement, YOU magazine; followed by interviews with mass-market publications and radio stations. We then engaged editors and stylists who don’t usually work with the brand – building their fashion credentials within the industry.

Results: 18 Pieces of National Coverage 7 Pieces of Local Coverage 3 National Radio Interviews 3.6M Print Readership 397K Estimated Online Coverage Views