Menswear PR & Fashion Comms Global Tool Kit
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To write the Primark Man communications strategy and produce a tool-kit which can be used to educate teams and agencies in local markets.
Working back from the brand’s wider marketing objectives to ensure a coherent and considered strategy, we collaborated with leading industry experts to develop a fresh tactical approach to comms and talent from the inside out.
‘We want to say a massive thank you for the thought and time that went into the work. Everyone was blown away and super excited for everything on menswear! Looking forward to working on more stuff together – thank you again!’
– Senior PR Manager