UVU X PUMA
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The Brief:
To create a culturally relevant video-series which resonates with a UK audience and produces high engagement for PUMA’s #24Seven campaign.
Approach:
To reach a targeted and highly engaged UK fitness audience, we partnered PUMA with UVU; an urban fitness collective founded by Men’s Health cover star and Unsigned talent, Adi Gillespie.
Activation:
A three-part Instagram video series that aligned Puma with the UVU collective training mantra.
