UVU X PUMA

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The Brief:

To create a culturally relevant video-series which resonates with a UK audience and produces high engagement for PUMA’s #24Seven campaign.

 

Approach:

To reach a targeted and highly engaged UK fitness audience, we partnered PUMA with UVU; an urban fitness collective founded by Men’s Health cover star and Unsigned talent, Adi Gillespie.

 

Activation: 

A three-part Instagram video series that aligned Puma with the UVU collective training mantra.

- More info

The Brief:

To create a culturally relevant video-series which resonates with a UK audience and produces high engagement for PUMA’s #24Seven campaign.

 

Approach:

To reach a targeted and highly engaged UK fitness audience, we partnered PUMA with UVU; an urban fitness collective founded by Men’s Health cover star and Unsigned talent, Adi Gillespie.

 

Activation: 

A three-part Instagram video series that aligned Puma with the UVU collective training mantra.

The
Results

video views

13m

reach

26m

VTR

87%