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All Work

UVU X PUMA

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The Brief:

To create a culturally relevant video-series which resonates with a UK audience and produces high engagement for PUMA’s #24Seven campaign.

 

Approach:


To reach a targeted and highly engaged UK fitness audience, we partnered PUMA with UVU; an urban fitness collective founded by Men’s Health cover star and Unsigned talent, Adi Gillespie.

 

Activation: 


A three-part Instagram video series that aligned Puma with the UVU collective training mantra.

- More info

The Brief:

To create a culturally relevant video-series which resonates with a UK audience and produces high engagement for PUMA’s #24Seven campaign.

 

Approach:


To reach a targeted and highly engaged UK fitness audience, we partnered PUMA with UVU; an urban fitness collective founded by Men’s Health cover star and Unsigned talent, Adi Gillespie.

 

Activation: 


A three-part Instagram video series that aligned Puma with the UVU collective training mantra.

13m
video views
26m
reach
87%
VTR
https://vimeo.com/290656130
https://vimeo.com/290656130