The Brief:

To create a culturally relevant video-series which resonates with a UK audience and produces high engagement for PUMA’s #24Seven campaign.

Approach:

To reach a targeted and highly engaged UK fitness audience, we partnered PUMA with UVU; an urban fitness collective founded by Men’s Health cover star and Unsigned talent, Adi Gillespie.

Activation: 

A three-part Instagram video series that aligned Puma with the UVU collective training mantra.