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To drive brand awareness for the label amongst editors and consumers. To bridge the gap between adventure and luxury refinement, cementing Shackleton’s position as a leader in both categories.
To reach out, on a 1-2-1 basis, to the leading travel writers, menswear editors and foremost opinion leaders from a list of bullseye media, agreed with the client. We secured product focuses, extensive reviews, ‘best of’ features, gift guides, interviews, and brand recommendations. Among the PR results: The Telegraph, The Times, Financial Times, Evening Standard, Robb Report, GQ, Men’s Health, Forbes, The Club, T3, Square Mile, Outside, Nat Geo Traveller and more. (images in the deck I’ve shared, let me know if you’d like anything specific).
· 50+ pieces of coverage
· 24 pieces of coverage with Bullseye media
· 200M+ online readership
· 1.8M print readership
· 2,800+ social shares
· 100+ assets placed