Three 5G Home Broadband
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To drive awareness of Three's 5G home broadband launch amongst their key target segments.
To deliver reach and frequency through a strategic influencer activation. How? By highlighting key verticals that resonate with the Three consumer and carry a natural synergy with the product; ensuring a clear reason to believe. We then identified talent with high-engagement and natural audience overlaps to ensure salience.
recruited Behzinga and Tobjizzle from YouTube collective, The Sidemen. The duo performed a guerrilla window stunt at the Three Flagship Store, and shared a series of sponsored content to promote the launch.