Three Lioness Emoji Campaign
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The Brief:
Unsigned were given 24-hrs to encourage sign-ups on @ThreeUk’s petition to create a Lioness emoji during the FIFA Women’s World Cup 2019.
Activation:
An Instagram burst-campaign, featuring a diverse group of six micro-influencers. The talent sat within the sports/fitness verticals and had an active interest in the tournament. Each influencer used their platform to engage their audience with the campaign, and lend their support to the cause.
Results:
6 Instagram Stories
2 Instagram Posts
890 sign-ups
