Three Mobile and Stephen James
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Produce a talent collaboration that will 8000 new followers to the @ThreeUK Instagram channel.
To devise an authentic competition with top-tier social talent, Stephen James, that tapped into natural synergy with the brand and incentivised audience growth.
Leveraging Stephen’s position as a UK influencer who his based in Barcelona; we tapped into the brand’s ‘Go Roam’ travel prop to create a series of meet and greet competitions.