The Brief:
To drive awareness of the Three UK x Call of Duty: Modern Warfare official Launch.

Our Approach:
CoD Squad. An influencer-led social competition led by Behzinga from The Sidemen, starring Olympian, Nicola Adams and Love Island’s Jack Fowler and Wes Nelson. The CoD squad starred in a video, giving a call to action, telling their audiences why they should join the squad for a chance to win a place in the Team Death Match at the official launch event.