TUI x Stærk & Christensen
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Helena Christensen has teamed up with TUI to front the holiday-maker’s latest campaign for Thomson’s luxury arm; Sensatori Spa Resorts. Shot in stills and video on location at the Azul Sensatori Hotel in Riviera Maya, Mexico, Helena unveils all of the hidden gems that the resort has to offer from the stunning beaches of Cancun to the Cenote pools at the Yucatan Peninsula.
Alongside the ATL promotion, Helena collaborated with her creative partner Camilla Staerk under their synonymous label; Staerk & Christensen, to produce a three-piece capsule collection of this summer’s must-have item; the boyfriend shirt, as part of the #SensatoriStyle campaign.
Inspired by the exotic nature of the resort destinations, the range is available in three floral prints – the Dhalia flower from Mexico, the Rosa de Bayahibe of the Dominican Republic and Jamaica’s national flower the Tree of Life.