Brief:
Source talent who is relevant to the TUI consumer and will amplify their sports offering and raise the take-up of paid for swimming lessons at resorts.

Approach:
To procure a respected and celebrated Olympic Swimmer, who resonates with the family audience. Double Gold Medalist, Olympic swimmer Rebecca Adlington.

Activation:
We created a series of ‘Learn to Swim' packages with Rebecca and train-on-site sports instructors. Unsigned planned, managed and executed the partnership from concept to communications.